Mass Media Research: An Introduction
Product details
| Management number | 232068499 | Release Date | 2026/06/18 | List Price | US$26.72 | Model Number | 232068499 | ||
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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Read more
| ASIN | B00B7JUR4M |
|---|---|
| Format | Print Replica |
| ISBN13 | 978-1285499796 |
| Edition | 010 |
| Language | English |
| File size | 10.8 MB |
| Page Flip | Not Enabled |
| Publisher | Cengage Learning |
| Word Wise | Not Enabled |
| Print length | 496 pages |
| Accessibility | Learn more |
| Publication date | June 25, 2013 |
| XRay for textbooks | Enabled |
| Enhanced typesetting | Not Enabled |
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